They say that you get what you pay for, but that does not mean that all cheap SEO is necessarily low quality SEO. Yes, it is true that Google has been raising the bar higher and higher, leaving small and micro businesses at a loss when it comes to their SEO strategy. Not all can afford to hire pricey SEO experts – some of these companies cannot afford to hire at all, which leaves them relying on industry news and, oftentimes, rumors, in a haphazard attempt at do-it-yourself SEO.
The ongoing penalization of thousands upon thousands of non-brand websites has proven that even no SEO may be better than bad SEO! Amateurish SEO and a do-it-yourself approach can cost your business in the long run. The industry has matured and it is now nearly impossible for a single person to Sommerseo cover all aspects of today’s SEO practice. In a situation where SEO is no more a place for non-professionals, hiring a cheap SEO provider is your company’s best bet at trying to stay afloat in murky seas of current day SEO.
When hiring a cheap SEO agency, you will need to have realistic expectations. You must understand that the evolution of the internet and the SEO world has unfortunately resulted in Google rewarding large companies with large budgets over small companies who cannot afford too much in terms of SEO. It is not likely that your cheap SEO provider can win Google at its own game! The best you can hope for is to make the playing field a little bit more equal!
Cheap SEO should not cut corners. Especially not in today’s environment heavily influenced by Google’s not-so-light hand, where the battle to stop spam has claimed many mass link building strategies a victim. Furthermore, you will probably notice that the return on investment on the heavily scalable SEO strategies of yesteryear is almost gone; the emphasis has now moved to content – and not just any old content: however, consistently producing high quality content is not a scalable tactic at all.